While studying the market we identified another need and saw another opportunity. Connecting offline ads to the digital stage was not simple and seamless, and the simplest solution, using domain names which were short, memorable, relevant and ad-friendly was not being employed because, well, there were no such names readily available in a single suite under a single TLD. So we challenged ourselves to create such a suite. We started collecting names which matched the criteria of being memorable, familiar, contemporary, nostalgic, iconic, suggestive, easy-to-type and overall ad-friendly. We decided to focus on the .Tel domain as this symbol was closely related to communications, and it was a symbol that was recognized around the world. However in addition to our great URLs we offer the advertising industry a suite of ‘Online-Billboards’ – customizable landing pages designed with the objective of optimizing consumer engagement. Our billboards are built with an engagement dashboard, and our clients would choose which engagement options they would include in a particular ad. So both the connection from the offline to online and user-engagement with the ad is simple and seamless. In the back-end we are evolving a client ad management platform, where clients can enter and dynamically manage elements like Voice Messages, Geo-Location information, Coupons etc.