Engagement is King
The digital world is exploding. Marketers and advertisers can now deploy campaigns offering immersive online experiences, inviting interaction with the brand, and culturing a two-way message stream, powerful ways to build brand awareness and affinity, and foster long term relationships.
World on the go
But, how do you plug an on-the-go world, eyeballing extensive offline media, into the online experience. Mobile offers an extraordinary and exciting opportunity to connect OOH, and of course Print and TV to the online stage.
However, to date the only tools used to bridge the two platforms have been unfriendly URLs, QR codes and NFC. The results have been less than stellar. Hashtags are now in vogue, but hashtag campaigns are unpredictable, can get out of control; can be abused and even hijacked or drowned in unwanted noise.
Google searches for online content can yield spotty results, especially for short campaigns, and in our frenzied world consumers are less than patient and easily distracted.
For the texting-trained fingers of today’s consumers, it would be so much simpler to quickly type an attractive and memorable URL displayed on a billboard or bench than to get a QR code procedure going or do a hit-and-miss google search. But those memorable URLs are scattered like stars all over the internet universe, so the URL is not a viable option…
Not Until Now…
VISIONxe Inc. has meticulously acquired and compiled the world’s largest collection of advertising friendly domains, over three thousand and counting, and created an online billboard for each, matching almost any tagline or call-to-action or descriptive key-word you can think about. These online billboards would parallel your offline ads. And they are all URLs that are memorable, familiar, contemporary, nostalgic, iconic or suggestive. Many would evoke the excitement of the young, many the curiosity of the thoughtful, and many would allure as they could be deliciously nuanced; and all finger-friendly on smartphones or tablets.